Led by Joanna Pichler and Adrian Rogers, xform is a London-based studio where technical precision meets artistic intuition. We bring three decades of combined experience to our work, drawing on a background in photography and traditional media to inform our approach to CG and new technologies.
We focus on the interplay between the parts and the whole, ensuring that every technical choice serves a broader visual narrative. By helping to define the visual language from the outset, we guide an initial concept through to its final form, making sure the end result feels balanced, intentional, and well-considered.
